It isn’t big surprise or secret, for that matter, that the big bike guys in UK cycle industry (understand Giant, Specialized and Trek) have been scratching their heads since Cube bikes came to UK. The reason for their worry is most visible in the mid-range level hard-tail mountain bike category. The Cubes are something different and rather good looking, the their bikes are very well equipped and extremely well finished but very reasonably priced. Have you too noticed the ‘The Demo Series‘ lurking on you from any
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